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A recent San Jose State University research project conducted jointly with the Computer Engineering Department and the School of Neurological Medicine has isolated a virus that infects human neurons but is triggered electronically to form and replicate itself. Initially, the project was designed to determine the correlation between varying types of repetitive computer graphics, common in many video and smartphone app games, and the brainwave patterns of people as they played these games. The research team found not just a correlation, but also an actual symbiotic relationship. When the optic nerves of the test subjects were exposed to specific wavelengths of electromagnetic radiation in very specific repetitive sequences, certain amino acids would begin to dislodge themselves from the proteins within the nerve cells. These amino acids would then begin to harmonically resonate with the electronic stimulus and reorganize themselves into new viral organisms. With continued exposure to the electro-harmonic patterns they would replicate themselves, then begin spreading along the optic nerve. Once the virus reaches critical mass it emits its own resonant frequencies and no longer needs the external stimulus to grow. It then begins to spread into the brain where it causes the most harmful damage by reorganizing many of the amino acids and chemicals that the brain normally uses to form neurotransmitters. With fewer neurotransmitters brain functions become dull and far less efficient. The virus has displayed a tendency to attack the cranial areas most used for cognitive processes and discriminating decisions.

Some common symptoms observed in those infected with the virus include a glazed look in the eyes with sporadic, involuntary, side-to-side twitching of the eyeballs (often accompanied with simultaneous twitching of the thumbs), an inability to socially interact with others, screen-separation-anxiety (experiences of severe stress when not within visual range of an electronic screen or not holding a smartphone), and a general disinterest in outdoor activities.

The project was funded by a grant from the Zealots of a Marketing Brotherhood International (ZOMBI), and sought to find new subliminal methods for marketing useless products. ZOMBI lauds the research team's findings as a major breakthrough rife with manipulative potential.