Annoying Underwear Stains is no Longer a Problem
- In late 2010 a simple man from Florida invented a formula that repairs underwear. Dubbed “whitey-tidies’ white-out,” this new product comes in a tube or a bigger can to mend all underwear problems. All that needs to be done is apply the product in the desired area, whether it is the elastic lining, a hole, or stain that will not come out. After applying, the user has to wait two hours for the product to set in a cool, dry environment.
Invented by Durt DeStaine for his personal uses, his wife urged him to go public. He first tested his product within a small group of friends. The vote was unanimous that he should paten his formula, which he did so in October of 2010. After hearing about a company with open sponsorship and television air time, he went to Miami to show his product in action and landed a multi-million dollar deal with Anthony Sullivan, a popular infomercial host.
His first commercial for the Whitey-Tidies’ White-Out aired on December 26th, 2010 during the hours of 7pm and midnight. The first commercial that aired sold a total of 2.2 million tubes, and 4.7 million cans across the United States. The commercial went viral on the internet, with a total of 3.5 billion views, the highest ever views for a single video in the history of media. To this day, there has been over 100 million tubes and cans of his product sold, and is currently the richest man in the world.